French signage rules: what changed on June 1, 2025
Since June 1, 2025, Québec's updated framework has put more attention on commercial signage, business names, trademarks on signs, product marks, and some standard-form contracts.
Start with public-facing signs
Review exterior signs, window decals, menu boards, directional signs, reception signs, promotional posters, vehicle lettering, and temporary displays.
If a trademark or English business name is prominent, check whether sufficient French is visible around it.
Coordinate with landlords and municipalities
Physical signage changes may require landlord approval, production time, and municipal permits. Start that paper trail early.
If you cannot finish the sign before the response deadline, explain what has been ordered, when it will be installed, and what temporary French display is already in place.
Use photos as proof
Take dated photos of old signs, temporary fixes, proofs sent to the printer, permits, invoices, and installed signs.
For an OQLF reply, attach only what is relevant and keep the message focused on compliance work.
Questions
What if my permanent sign takes weeks to replace?
Document the order, permits, production timeline, and temporary French measures. Your response should be specific about dates and proof.
Does this replace official guidance?
No. Use official Québec and OQLF materials for legal requirements, and get legal advice for complex signage or trademark questions.
This guide is informational and is not legal advice. Review official sources and consult a Quebec lawyer for complex matters.